Nando's: Bright sides

Nando's, a restaurant chain, launched digital content featuring former primetime TV news anchor, Shahan Ramkissoon, to encourage South Africans to positively anticipate the next blackout by shining a positive light on the relentless loadshedding drama and connecting with customers.

The campaign context:

Loadshedding is an inevitable part of Mzansi living. We've been having it. And we've had it. As frustrations grow and grumblings get louder, could there be a way to get South Africans to positively anticipate the next blackout? With...

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