Nando's – chicken coming before the egg

I would like to think this is a paper dedicated to old- fashioned planning, an example of planning in its rawest form.
Agency: Fallon McElligott Ltd.Author: Nikki Crumpton 


‘A Case Of The Chicken Coming Before The Egg’


There is nothing worse than being faced with too many choices. It confuses and distorts clarity; it paralyses thinking...