Nan Optipro Kid RTD: Successful launch based on data signals & contextual creatives

Nan Optipro Kid RTD, a baby milk brand, aired a 20-second video and a series of personalised short-form videos to increase brand awareness and sales in Vietnam.

Campaign details

Brand: Nan Optipro Kid RTDLead Agency: Bates CHI & PartnersRegion: APAC

Strategy

Objective

In Vietnam, relatively low birth rates mean that the Baby Milk Formula Category is not just highly involved but also highly competitive with numerous milk brands fighting over stagnating baby numbers. In addition, given the improving financial health of the country, there is a trend towards premiumization, meaning that today's modern Vietnamese mothers are constantly looking for the best milk to aid their baby's development. Therefore, mothers expect and are drawn to the latest in nutrition technology, creating a need...

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