Nan Optipro Kid RTD: Successful launch based on data signals & contextual creatives

Nan Optipro Kid RTD, a baby milk brand, aired a 20-second video and a series of personalised short-form videos to increase brand awareness and sales in Vietnam.

Campaign details

Brand: Nan Optipro Kid RTDLead Agency: Bates CHI & PartnersRegion: APAC

Strategy

Objective

In Vietnam, relatively low birth rates mean that the Baby Milk Formula Category is not just highly involved but also highly competitive with numerous...