Nambarrie - Going from strength to strength

Despite entering a relatively static market, Nambarrie tea hoped to achieve success with its product in Scotland.
Agency: The Leith AgencyAuthor: Julie Amers

Nambarrie – Going from Strength to Strength

INTRODUCTION

This paper will show how, by taking a calculated risk and focusing sharply on a single-minded but potentially polarising product benefit, Nambarrie's advertising achieved a step-change in the brand's fortunes. Not only that, but it managed to do this in two very distinct markets: a mature home market and also in Scotland where the brand was less well established.

BACKGROUND

Nambarrie tea is one of the most popular and well-known brands in Northern Ireland. Based in Belfast, Nambarrie has been blending mainstream teas...

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