Naked Wines catches a youthful wave during the pandemic

Direct-to-consumer wine brand Naked Wines has thrived amid increased demand for affordable luxury and the offer of community in isolation.

A winemaker’s life is pretty much all risk: every step of the process could quite feasibly go wrong. The end product takes months, if not years, to make and is expensive to store and transport. You need plenty of liquidity: wine – especially from a new...