Tianzhen, a juice brand from the UK, hopes to increase the brand awareness and preference of Tianzhen Juice in first-tier cities through the 2022 new product marketing campaign, and let consumers know the product advantages, so that they are more willing to understand and choose in daily life Innocent all fruit juice products.
Brand: naive innocent
Brand owner: Coca-Cola Coca-Cola
Main Agency: McCann China McCann Worldgroup China
Main agent company holding group: IPG
Launched on the market: Mainland China
Media channels:Influencers (Key Opinion Leader KOL,...