Naiting- Nike Brand Podcast

Sports brand Nike has established a fairly solid foundation in narrative marketing in the sports field.

Case details

Brand: Nike

Brand owner: Nike Sports (China) Nike China

Main agency: JustPod

Main agency holding group : Shanghai JustPod Network Technology Co., Ltd. (JustPod)

Launched in: Mainland China

Industry: Sports

Media channels:

Budget: 1-2 million

Case Summary

On September 4, 2022, Nike and JustPod jointly launched the first Chinese podcast of an international sports brand, "Nai Ting", and successfully completed the broadcast of the first season (12 episodes) on November 28, 2022. The program is themed "The Power of Sports" and is in the form of a roundtable discussion with...

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