Nairn's Oatcakes

Today the issue of diet and healthy eating is high on the public's agenda. However, 6 years ago it was less so, and other pressures such as convenience were more important.

Nairn's Oatcakes

Packaging Branded – Food and DrinkTayburn

2.0 EXECUTIVE SUMMARY

Today the issue of diet and healthy eating is high on the public's agenda. However, 6 years ago it was less so, and other pressures such as convenience were more important. The oat cake market in 2002 was both a mature and stable one characterised by a limited number of usage occasions and a particular type of consumer; traditional after dinner with cheese situations.

Nairns Oatcakes Ltd recognised early the potential of oat cakes to become something more than this. Just around the corner were issues such...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands