Nabisco Holdings Corporation: Uneeda Biscuit Slicker Boy campaign

Until the 1880s "crackers had been unbranded commodities that were typically sold loose in cracker barrels.

Nabisco Holdings Corporation: Uneeda Biscuit Slicker Boy campaign

Daryl F. Mallett

Overview

Until the 1880s "crackers had been unbranded commodities that were typically sold loose in cracker barrels. But Adolphus Green, who had created the National...