Nabisco Holdings Corporation: Oreo … Unlock The Magic campaign

Oreo gained the kind of status achieved by only a handful of products. It was the most popular cookie in the world according to the 1985 Guinness Book of World Records, and its brand name was better known than its generic equivalent.

Nabisco Holdings Corporation: Oreo … Unlock The Magic campaign

Chris John Amorosino

Overview

Oreo gained the kind of status achieved by only a handful of products. It was the most popular cookie in the world according to the 1985 Guinness Book of World...