Nabisco Holdings Corporation: Mr. Peanut campaign

Mr. Peanut was created in 1916 by a 14-year-old boy who submitted a drawing to a contest held by Planters to find a trademark for its peanuts.

Nabisco Holdings Corporation: Mr. Peanut campaign

Sarah Milstein

Overview

Mr. Peanut was created in 1916 by a 14-year-old boy who submitted a drawing to a contest held by Planters to find a trademark for its peanuts. The boy won $5, and the little peanut...