Nabisco Group Holdings Corporation: Camel Cash campaign

In the early twentieth century, makers of cigarettes boosted sales of their products by offering premiums and coupons in cigarette packs.

Nabisco Group Holdings Corporation: Camel Cash campaign

Judson Knight

Overview

In the early twentieth century, makers of cigarettes boosted sales of their products by offering premiums and coupons in cigarette packs. R.J. Reynolds's Camel line, however,...