Campaign details
Brand: National Australia BankBrand owner: National Australia BankEntrant company: TBWA\Melbourne - AustraliaIdea creation: Mindshare MelbourneMarket: Australia & New ZealandSector: Financial servicesMedia channels: Outdoor, Out-of-home, Television & Connected TV, Websites & microsites, Online video, Social media, Online display, Radio & audioBudget: 500k - 1 millionCreative assets
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Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....