NAACP Atlanta: Invisible Hate

NAACP, a not-for-profit, launched a campaign in North America to mobilise current and potential allies, break the barrier between intent and action and turn allyship into action, with a goal of at least 10% of website visitors to take action.

Campaign details

Brand: NAACP Atlanta Brand owner: NAACP Entrant company: 22SquaredIdea creation: 22Squared Atlanta Market: North America (general region) Sector: Charities & voluntary organisations Media channels:Radio & audio, Online display, Social media,...

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