Mythbuster: Off message

Les Binet and Sarah Carter

In their regular column, Les Binet and Sarah Carterof DDB expose the myth behind a commonly held tenet of marketing wisdom.

Mythbuster: Off message

Les Binet and Sarah Carter

The formation of the UK's first post-war coalition Government, conjoining the Conservative and Liberal Democrat parties, was preceded by a new element, for the UK, in election campaigning – a series of three televised 'Leaders' Debates'. These were billed as an historic opportunity for the British public to watch the three party leaders – Gordon Brown, David Cameron and Nick Clegg – debate policy head-to-head. We were supposed to gain a much clearer idea of the candidates' messages, and much more policy information on which to base our voting decisions.

So it's...

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