Mystery: "Wearing out is a better protection"

Omo is a national brand in China's washing and care industry, but the most used users are "Generation Y" mothers born in 1980-1994. Omo hopes to rejuvenate the brand and strive for the identity of the younger generation Z emerging group.

Case details

Brand: Omo

Brand owner: Unilever

Main agency: Shanghai Sky and Sky Advertising Co., Ltd.

Main agency holding group: Guangdong Insai Brand Marketing Group Co., Ltd.

Market launch: Mainland China

Industry: FMCG

Media channels:outdoor billboards, TV (OTT...