Myk Menthol: How advertising achieved great goals in a mature market

Morten Micalsen

Small budget campaign in Norway for an established brand of chewable pastilles in a mature market. Objective: reposition as a sweet (unlike main competition).
Agency:Author: Morten Micalsen

Myk Menthol

Agency:SLB & Partners
Author:Morten Micalsen

MANAGEMENT SUMMARY

This case is the story of how a small pastille brand achieved great goals with very limited resources. The agency's starting point was an established...

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