There are thousands of road accidents a year that could have been prevented with proper car tyre safety.
But our research showed most Australians only think about car tyre safety after they are in an accident or they witness one. And let's face it, tyres are boring.
We worked with mycar, Australia's largest tyre and auto network, to put tyre safety on the agenda in a fun way, and show how the brand lives its "People First" promise.
In 2021, the gaming industry surpassed the film and music industry combined, with over 17 million Aussies playing.
With driving games being...