mycar: Streamer meets driver

mycar, a tyre and auto network, launched a campaign in Australia to put tyre safety on the agenda and demonstrate how the brand lives its 'People First' promise.

There are thousands of road accidents a year that could have been prevented with proper car tyre safety.

But our research showed most Australians only think about car tyre safety after they are in an accident or they witness one. And let's face it, tyres...

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