“My sex, my way!” Driving meaningful engagement with the LGBTQ+ community

Oana Stroie and Tania Page

Since 2006, Durex has run the Durex Global Sex Survey (GSS) to provide an up-to-date picture of sexual wellbeing through an understanding of attitudes towards sex and sexual behaviour across the globe, however, there has been limited coverage of the LGBTQ+ community.

Introduction: the critical role of human expertise in today's tech-fuelled research landscape

The importance of technology-driven approaches in today's agile research landscape is widely recognised - from sampling and automated solutions to real-time reporting, technology is transforming the way we conduct and deliver high-quality research quickly and at scale. Yet in this rapidly changing environment, human-driven research expertise and insight is as critical as ever, whether it's embedded into automated solutions or layered on top to further optimise specifics of research design, implementation or activation.

The study shared here illustrates how the right balance of technology-enabled, human-driven insights can deliver...

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