My Most Valuable Promotion: Lessons From a Sweepstakes Winner

Valerie Winter

Describes an effective example of a direct mail promotion, by Sprint FonPromotionsSM. The trick is to keep it simple, and show the customer that he is valued, at every stage.

My Most Valuable Promotion: Lessons From a Sweepstakes Winner

A look at the elements that go into a winning promotion

Valerie Winter, Harris, Baio & McCullough

I’m inundated every day with promotions, contests and sweepstakes. Sales reps send me new magazines, hoping I’ll jump at the chance to buy ad space. And all that mail and all those magazines pile up right next to the huge stack of publications I plan on reading to keep up with industry news.

So, back in September, I was surprised to find myself not only opening a direct mail piece, but participating...

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