My Most Valuable Promotion: Lessons From a Sweepstakes Winner

Describes an effective example of a direct mail promotion, by Sprint FonPromotionsSM. The trick is to keep it simple, and show the customer that he is valued, at every stage.

My Most Valuable Promotion: Lessons From a Sweepstakes Winner

A look at the elements that go into a winning promotion

Valerie Winter, Harris, Baio & McCullough

I’m inundated every day with promotions, contests and sweepstakes. Sales reps send...