My/Mochi: Redesign

The US ice cream brand, My/Mochi, underwent a redesign to secure its product from competition, with new colourful packaging winning back its design investment in less than two days.

Executive Summary

"My/Mochi had come a long way in the three years from launch to redesign and quickly became the fastest growing frozen novelty brand in the market. The previous packaging had served its purpose, but with competitive brands stepping up...