My First Bed - A media strategy you can trust

Innovative ‘media’ choice, including product placement in cinema foyers, supporting a well-constructed strategy of presenting My First Bed as a toy, resulted in a 50% market share.
Agency: Feather BrooksbankAuthor: Gary Wise

My First Bed – A Media Strategy You Can Trust

I'm going to explain the media strategy devised by Feather Brooksbank to launch Silentnight's My First Bed range. To do this, I won't be using any jargon or marketing...