My First Bed - A media strategy you can trust

Innovative ‘media’ choice, including product placement in cinema foyers, supporting a well-constructed strategy of presenting My First Bed as a toy, resulted in a 50% market share.
Agency: Feather BrooksbankAuthor: Gary Wise

My First Bed – A Media Strategy You Can Trust

I'm going to explain the media strategy devised by Feather Brooksbank to launch Silentnight's My First Bed range. To do this, I won't be using any jargon or marketing clichés. Instead, I'll be explaining the impact of the campaign through the eyes of our core consumers, parents and children, and highlighting how trust was the key to our success. The My First Bed product was launched two years ago. This paper tells the story of its success from launch to present day....

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