MX TakaTak: Nurturing Bollywood badshahs in every lane

MX TakaTak, the video platform, offered millennial Indians an easy-to-use platform to showcase their talents to a pan-India audience.

Campaign details

Brand: MX TakaTakLead Agency: GroupMRegion: APAC

Strategy

Objective

Problem Statement :

India is a powerhouse of talents across multiple verticals - fashion, food, lifestyle, education, tech, comedy, and more.

The Indian youth has long craved...