MX TakaTak: Nurturing Bollywood badshahs in every lane

MX TakaTak, the video platform, offered millennial Indians an easy-to-use platform to showcase their talents to a pan-India audience.

Campaign details

Brand: MX TakaTakLead Agency: GroupMRegion: APAC

Strategy

Objective

Problem Statement :

India is a powerhouse of talents across multiple verticals - fashion, food, lifestyle, education, tech, comedy, and more.

The Indian youth has long craved to showcase their talents to a pan-Indian audience with the hope to gain popularity and opportunities to monetize their passions.

Context :

Short video platforms like MX TakaTak understood this need for the millennial Indian audience and offered them an easy-to-use platform to showcase their talents to a pan India audience.

Objectives :

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