Campaign details
Brand: MX TakaTakLead Agency: GroupMRegion: APAC
Strategy
Objective
Problem Statement :
India is a powerhouse of talents across multiple verticals - fashion, food, lifestyle, education, tech, comedy, and more.
The Indian youth has long craved to showcase their talents to a pan-Indian audience with the hope to gain popularity and opportunities to monetize their passions.
Context :
Short video platforms like MX TakaTak understood this need for the millennial Indian audience and offered them an easy-to-use platform to showcase their talents to a pan India audience.
Objectives :
With its launch in July...