Mutlu Makarna: Get your fill of happiness

Mutlu Makarna, a pasta brand, launched a campaign in Turkey to raise brand awareness and draw the attention of people who knew the brand and create a desire to try.

Campaign details

Category: Building the Brand From ScratchAward: SilverBrand: Mutlu MakarnaAgency: Tribal Worldwide IstanbulMedia Channels / Touchpoints: TV, Outdoor & OOH, Radio, Digital Media, Social Media

Where were we?

Pasta was a product that entered almost every home in Turkey and was quickly sold out, especially with the pandemic. The leaders of the market were Nuh'un Ankara Pasta and Filiz Pasta, whom we were all so familiar within Turkey. There was another brand in the market that had the capacity to produce more than 1,000 tons of pasta per day, which...

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