Gold loan company, Muthoot Finance, inspired consumers in India by showing the potential of hoarded gold.
Campaign details
Brand: Muthoot FinanceBrand owner: The Muthoot GroupEntrant company: Mindshare MumbaiIdea creation: Mindshare, Mumbai / Digital Radio Broadcasting Limited, DelhiMedia: Mindshare, MumbaiMarket: IndiaSector: Credit cards & loansMedia channels:...
