Munchee: A library inside a bus

Tikiri Marie, the biscuit, attained broad reach by creating libraries for rural schools as an extension of a TV sponsorship in Sri Lanka.

Campaign details

Brand: MuncheeBrand owner: Ceylon BiscuitsLead agency: Wavemaker Sri LankaCountry: Sri LankaIndustries: Bread, cake, biscuitsMedia channels: Outdoor, out-of-home, Sponsorship - media, Social mediaBudget: Up to 500k

Executive summary

Munchee Tikiri...