Mumbai Police: The punishing signal

Mumbai Police launched a campaign in India to find effective ways to change the unnecessary honking behaviour of the drivers.

The communication goal

Excessive honking on the Mumbai roads resulted in severe noise pollution. Researchers had confirmed that long periods of exposure to over 85db sound levels, can cause hearing loss. Our client; The Mumbai Police wanted to find effective ways to change the unnecessary honking behavior of the drivers.

The situation analysis

Mumbai has over 3.5 million registered vehicles and over 1675 vehicles per kilometer. In the fast-paced city that it is, every motorist is in a tearing hurry. This results in traffic jams leading to traffic indiscipline like excessive honking. In fact, vehicle owners fit extra loud horns...

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