Mumbai Police: The Punishing Signal

Mumbai Police, the police force in Mumbai, changed the behaviour of drivers and motorists by punishing them for their impatience.

Campaign video: Mumbai Police – The Punishing Signal

Selected creative: Mumbai Police – The Punishing Signal

Credits

Media agency: Lodestar UM MumbaiChief Executive Officer: Nandini DiasController: Amit RainaGeneral Manager, Branded Content & Experiences:...