Agency: Saatchi & Saatchi | Author: Ila De Mello Kamath |
Multiple Sclerosis Society – An Everyday Thing
RESISTING TEMPTATION
Charity clients tend to bring out the best of the advertising industry, and the Multiple Sclerosis Society is no exception. It offers advertising a chance to show its principles and also its creativity. However, unfortunately it can also bring out its worst side, where strategy gets sacrificed in favour of producing award-winning creative work. The temptation is often too great, and whilst work can win creative awards it often does so at the expense of the job that needs to...