Multiple Sclerosis Society - An Everyday Thing

Charity campaign for the Multiple Sclerosis Society. Research uncovered a surprising insight: that the main worry for sufferers was fear of day-to-day embarrassment (because of the unpredictability of the disease).
Agency: Saatchi & SaatchiAuthor: Ila De Mello Kamath

Multiple Sclerosis Society – An Everyday Thing

RESISTING TEMPTATION

Charity clients tend to bring out the best of the advertising industry, and the Multiple Sclerosis Society is no exception. It offers...