Multiple Sclerosis Society - An Everyday Thing

Charity campaign for the Multiple Sclerosis Society. Research uncovered a surprising insight: that the main worry for sufferers was fear of day-to-day embarrassment (because of the unpredictability of the disease).
Agency: Saatchi & SaatchiAuthor: Ila De Mello Kamath

Multiple Sclerosis Society – An Everyday Thing

RESISTING TEMPTATION

Charity clients tend to bring out the best of the advertising industry, and the Multiple Sclerosis Society is no exception. It offers advertising a chance to show its principles and also its creativity. However, unfortunately it can also bring out its worst side, where strategy gets sacrificed in favour of producing award-winning creative work. The temptation is often too great, and whilst work can win creative awards it often does so at the expense of the job that needs to...

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