Multiópticas: The screen crib

Multiópticas, an optical brand, launched a campaign in Spain to raise awareness about the abuse of screen devices that is damaging to eye health and giving rise to a new kind of pollution.

Context

Multiópticas, a leading brand in the Spanish optical industry, presented its Screen Pollution story in 2019: an effort to raise awareness about the abuse of screen devices that is damaging our eye health and giving rise to a new kind of pollution in our lives.

One year on and following a successful preliminary campaign, the brand decided to strengthen this strategic position through a high-impact action capable of generating media conversation and stimulating social debate on the abusive use of screens during one of the most crucial stages of our development as people: childhood.

Strategic Reflection

We discovered a...

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