MultiOpticas: Look to the future

MultiOpticas, an optical retail chain, launched a TV commercial in Portugal with Cristiano Ronaldo's mother, Dolores Aveiro.

Campaign details

Brand: MultiOpticasBrand owner: GrandVisionLead agency: Havas Media, Havas LIfeContributing agency: Havas Sports&EntertainmentCountry: PortugalIndustries: Pharmacies & drugstoresMedia channels: Online video, Outdoor, out-of-home, Radio & audio, Social media, Television, Video on demandBudget: Up to 500k

Executive summary

This campaign worked so well, because we found the perfect person who best reflects the new approach that the brand wanted, caretaker of Portuguese Vision. Who is more caretaker than a mother? Who is the bigger star in Portugal? The answers to these 2 questions is our key...

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