Multiópticas: Eres gamer y no lo sabes

Multiópticas, an optical and fashion brand, raised awareness in Spain of the eye problems that can result from excessive screen use by highlighting that many people spend more time playing games than they realise.

Overview

"You're a gamer and you don't know it" is a revolution in the way of relying on influencers when it comes to PR campaigns. Since it not only relied on a profile that barely had 15K followers in their networks, far from the concept of influences but also used the power of the internet, the meme, and the territory of gamers as a lever to expand a story aimed at seniors.

Despite the fact that 70% of seniors do not identify themselves as gamers, 85% of them spend more than an hour a day playing with screens. This made...

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