Multinational brands in China - the game is not over, how to win the future

The international environment is complicated, not to mention the impact of inflation and supply chains. At this time, if you are from an international brand, and you may have already laid a foundation in the Chinese market, you have to re-predict or cut your budget at the moment, and you also see foreign executives starting to leave. Not a good solution. A new set of guidelines is needed to withstand the pressures of changes in the overall economy. This article provides insights from the recent marketing actions of multinational brands, and gives the rules for the continued success of multinational brands.
This article is selected from the topic of "Economic Stagflation and Changes in the Resurrection Period", and subsequent releases of this series will continue to focus on this topic. Click to go to the special page

Succeeding in the complex and volatile...

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