Multimedia research shows long-term trends

Fred Bronner and Stephan van Velthoven describe The Dutch Media Experience Study, conducted by VeldKamp and TNS NIPO.

Multimedia Research Shows Long-Term Trends

Fred Bronner and Stephen van Velthoven Veldkamp

At a time when there is a lot of discussion about abundance, changing media landscape and multi-media effects, there is a need for fresh data about...