Multimedia research shows long-term trends

Stephen van Velthoven and Fred Bronner

Fred Bronner and Stephan van Velthoven describe The Dutch Media Experience Study, conducted by VeldKamp and TNS NIPO.

Data management
Netherlands
Channel planning, media mix selection
Cross-media & multimedia effects
Integration strategy

Multimedia Research Shows Long-Term Trends

Fred Bronner and Stephen van Velthoven Veldkamp

At a time when there is a lot of discussion about abundance, changing media landscape and multi-media effects, there is a need for fresh data about...

Learn more Get a demo