Multimedia Audience Measurement
Peter Masson Bucknull & Masson International Media & ResearchSue Elms Carat Group UK
When we evaluate different schedules in a single media currency (like the NRS or BARB in the UK) we use very simplistic...
Peter Masson Bucknull & Masson International Media & ResearchSue Elms Carat Group UK
When we evaluate different schedules in a single media currency (like the NRS or BARB in the UK) we use very simplistic...
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