Multicultural Marketing Trends in the New Millennium
How marketers can take advantage of a shifting U.S. population
Derryl L. ReedSBC Directory OperationsMost marketers are aware of the demographic shift taking place in the United States. Ethnic consumers represent an important and growing segment of the U.S. population and economy. Today, African Americans are the largest single minority group with double the population growth rate of white Americans. In 2020, one-third of America will be composed of African American and Hispanic consumers. In 2029, the largest minority group in America will be Hispanic. And in 2050, one-half of America...