Multicultural Marketing Trends in the New Millennium

The author outlines the changing demographic profile of the USA, and outlines how marketers will need to develop their ethnic marketing.

Multicultural Marketing Trends in the New Millennium

How marketers can take advantage of a shifting U.S. population

Derryl L. ReedSBC Directory Operations

Most marketers are aware of the demographic shift taking place in the United States. Ethnic consumers...