Multicultural Marketing Today

Discusses the multi-cultural nature of modern America and many of its consumers, and the opportunities that this presents to companies that market effectively to them.

Multicultural Marketing Today

Baron CarrAllianz Life Insurance Company of North America

Over 50 million U.S. residents regularly speak languages other than English in their homes, the U.S. Census Bureau estimates that the U.S. multicultural population in 2001 accounted for 30 percent of total U.S. residents (with numbers projected to increase to 39 percent by the year 2020), and minorities and women own over 40 percent of the businesses in the United States today.

It is abundantly clear that the face of America is changing, and the country is becoming more diverse every day. Businesses have a simple choice to...

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