Multicultural Marketing In An Age Of Uncertainty

Jonathan Cropper

Discusses how Nissan markets its cars to different cultural and ethnic groups in the USA.

Multicultural marketing In An Age Of Uncertainty

In the world of multicultural marketing, the need to advance new ideas and break from tradition is even more important.

Jonathan CropperNissan, North America 

At Nissan, we recognize that our world is rapidly changing and that memorable and effective communications are grounded in new ideas that break convention. That is the essence of our communications platform Shift_.

In the world of multicultural marketing, the need to advance new ideas and break from tradition is even more important given the historical context of Asians, African Americans, and Latinos in America. Also, prudent...

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