Multi-media Scheduling Reveals Gaps In Knowledge

This article describes Sesame - a new multi-media planning system. It uses separate print and TV models, but because the two frequency distributions are calculated at individual informant levels it is straight forward to calculate a multi-media frequency distribution.

Multi-Media Scheduling Reveals Gaps in Knowledge

Peter Masson, Bucknull and Masson, and,Alan Smith

In recent years much attention has been given to various aspects of multi-media scheduling, but operational scheduling systems for the two main media, print...