Multi-media reach/frequency and optimization
Jane Mulligan Traub, James H. Collins and Daniel T Mallett, Jr.
The character of media research is undergoing substantial change. The development and maturation of innovative tools and techniques contribute to this change, as does the emergence of the Internet as an alternative media option.
MultiMedia Reach/Frequency And Optimization
Questions, answers and consequences for print
James H. CollinsScarborough ResearchDan MallettDaniel Mallet Associates
andJane Mulligan TraubScarborough Research
Introduction
Historically
one of the broad ambitions...
