Multi-media. Modeling and evaluating posters in a multi-media environment

This paper focuses on the Reach and Frequency modelling of poster campaigns and the issue involved in making media mix evaluations.


Modelling and Evaluating Posters in a Multi-media Environment

Peter MassonBucknull and Masson, United Kingdom


Economy of personal interviewing normally dictates that random samples are drawn in stages involving geographic clustering of...

Not a subscriber?

Schedule your live demo with our team today