In Summary Match Report
This is the story of a brief that could have easily become a total rebuild. The sort of a challenge that would leave even the most seasoned of planners drooling at the possibility of pulling off an audacious strategic pivot.
Not least with a brand like Müller Rice to play with - a once classic, that had fallen on hard times, and become synonymous with a much older generation.
But, the Müller Rice x Declan Rice campaign is instead a timely reminder that good ideas can come from anywhere, and the right ones are often not...