Müller: Müller Rice X Declan Rice – It Just Made Sense

Müller Rice resurfaced its Rice, Rice Baby jingle and partnered with footballer Declan Rice in the UK to bring a new, younger audience into the brand, create reappraisal and new relevance and drive a sales uplift.

Campaign details

Brand: Muller Brand owner: Muller Entrant company: VCCPIdea creation: VCCP London Market: United Kingdom Sector: Dairy products, fats, oils Media channels:Events & experiential, Radio & audio, Social media, Word of mouth, Influencers, KOLs,...
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