Muller, Fruit Corner

This paper traces a long running campaign for Fruit Corner. It explains how the brand was positioned differently from other yoghurts with an emphasis on luxury rather than health and fitness.
Agency: Alliance, BristolAuthor: Not credited

Area Awards 1995 Winner: Long Running Campaign

Mller, Fruit Corner

Helping Mller corner the yoghurt market

The Introduction

Mller yoghurt, and in particular Fruit Corner, is arguably the most successful brand...