Mullen Pushes Social Marketing into Marketing Mainstream

A “Creativity in the Age of Social Media” Webinar presentation to the American Association of Advertising Agencies (4A’s) by Edward Boches, chief creative officer/chief social media officer for Boston-based Mullen Advertising, is the focus of this article by Warc’s U.S.

Mullen Pushes Social Marketing into Marketing Mainstream

Geoffrey PrecourtWARC

All over the world, there are thousands of people out of work in advertising. But in the Greater Boston area, as band of creative people saw an opportunity in their enforced...

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