Mucinex: DTC launch event

MUCINEX, the medication brand, hosted a social commerce event to draw attention to its new direct-to-customer selling opportunities in the US.

Campaign details

Brand: MucinexBrand owner: Reckitt BenckiserEntrant company: Legend PR, New YorkIdea creation: Mucinex, Parsippany-Troy HillsMarket: United StatesSector: Non-prescription, OTC productsMedia channels: Livestreaming, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

Consumers have typically found cold relief with MUCINEX by purchasing the product at drug, supermarket and mass merchandisers; however, consumers are shifting to buying cold relief products on-demand, something that has increased exponentially with the COVID-19 pandemic.

Given this insight, MUCINEX recognized that direct-to-consumer selling opportunities and platforms are now essential...

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