Mucinex: #BeatTheZombieFunk

Mucinex, an American cold and flu brand, leveraged a zombie-themed TikTok campaign that increased night-time sales, impression metrics, and consumer engagement.

Campaign details

Brand: MucinexBrand owner: Reckitt BenckiserEntrant company: Mucinex, Parsippany-Troy HillsIdea creation: McCann Health New YorkMarket: United StatesSector: Non-prescription, OTC productsMedia channels:Competitions & contests, Online video,...