Campaign details
Brand: MucinexBrand owner: Reckitt BenckiserEntrant company: Mucinex, Parsippany-Troy HillsIdea creation: McCann Health New YorkMarket: United StatesSector: Non-prescription, OTC productsMedia channels: Competitions & contests, Online video, Public relations, Radio & audio, Social media, Word of mouth, influencersBudget: 1 - 3 millionCampaign video
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