Campaign details
Brand: MucinexBrand owner: Reckitt BenckiserEntrant company: Mucinex, Parsippany-Troy HillsIdea creation: McCann Health New YorkMarket: United StatesSector: Non-prescription, OTC productsMedia channels: Competitions & contests, Online video, Public relations, Radio & audio, Social media, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
MUCINEX® is America's #1 doctor recommended cough and cold brand that consumers trust to help improve their journey from sickness back to wellness. However, the success of daytime product sales was not proving as successful with nighttime sales. To generate awareness...