MTV Seeding Lab: A Cutting Edge On-line Qualitative Approach
Cinzia Paterlini, Simona Sbarbaro
WEB POWER: WE CAN DENY IT OR WE CAN CATCH THE BUS!
The Chinese word crisis is formed by two ideograms: wej which means "danger" and ji which means "opportunity". The repercussions the web has had and continues to have in redefining the economic, business, social and political scenario can only urge us to reappraise the coordinates that had so far guided us.
Market research and established traditional methodologies, known for their efficacy, besides the familiarity with which the players involved approach them,...