MTV Networks, Inc.: I Want My Mtv campaign

Judson Knight

Officially MTV stands for Music Television, but almost from its inception, it has been known by its three-letter name, which has come to symbolize not just a generation but also an entire way of life.

MTV Networks, Inc.: I Want My Mtv campaign

Judson Knight

Overview

Officially MTV stands for Music Television, but almost from its inception, it has been known by its three-letter name, which has come to symbolize not just a generation but also an entire...

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